Our story
Côté Bougie was founded by Saïda Kadiri, an artist who believes in her dreams. Her son, Omar Benabderrazik, who has a marketing background, joined 2 years later.
We are a family-run artisanal business based in Marrakech, and more specifically Sidi Ghanem. Our collections, which combine traditional know-how with modern design, pay homage to Moroccan artisans and their age-old techniques.
Driven by passion
First steps
When Saïda Kadiri left Casablanca for Marrakech, she wanted to find a meaningful occupation that would satisfy her creative ambitions. And so she decided to make candles. She then joined her son in Tours, where he was studying, and attended a technical training course. Upon returning to Morocco, she stepped things up a gear and hired a few employees.
A crucial turning point
One day, a customer placed a huge order for the United States. It was now or never. It was an impossible task by any reasonable standards, but she said yes. After several days of working around the clock, she managed to fulfil the order. This was a huge step forward for Saïda, who then set up a large store and workshop in Sidi Ghanem.
A women's collective
supporting the emancipation of women
We work with a female cooperative in Essaouira who help us with the hand-weaving of raffia. This enables them to work together in producing and selling their handiwork.
Original fragrances
A unique atmosphere
Our products are available in several fragrances: whether floral, gourmet or oriental, they each create a unique atmosphere, evoking the rich landscapes of Morocco. Our natural and subtle fragrances are imported from Grasse, the world's perfume capital.
"We work very well as a family unit, because we complement each other perfectly." Saïda KadiriSaïda Kadiri
2003 Saïda Kadiri embarks passionately on her new career, crafting exclusive candle designs.
2005 Her son, Omar Benabberrazik, joins her and uses his marketing background to develop the concept
2013 The Côté Bougie brand is launched, with its own visual identity and showcase website.
2014 First presentation of products abroad at the Maison & Objet trade fair in Paris.
Maison & objet Convention in ParisAn eco-friendly approach
Fine materials and natural products
True to its own principles and mindful of environmental concerns, Côté Bougie uses fine materials and natural products and takes an eco-friendly approach across all its ranges.
- 100% vegetable wax, obtained from renewable materials. As kind to your health as it is to the planet.
- Hand-woven cotton wicks from Italy for a gentle burn.
- Handcrafted glass containers, recycled and produced by the Moroccan company Kessy Glass. Careful sorting of glass enables three colour variations without any added colourings.
