Privacy policy

The protection of your personal data is an integral part of the values of Côté Bougie Marrakech. By using our website (the “Site”), you acknowledge that you have read this privacy policy (“Privacy Policy”) which governs the use and protection of your personal data collected during your use of our Site, meaning any information that directly or indirectly identifies you (“Data” or “Personal Data”), such as your first name, last name, postal address, email, and customer number.

Below are the key details regarding the processing of your personal data carried out by Côté Bougie Marrakech, whose registered office is located at LOT. 457 Q.I Sidi Ghanem, 43424 Marrakech, MOROCCO, acting as the data controller.

For any clarification, request, or need related to your privacy and the processing of your personal data, you can contact us at any time by sending a request to our Customer Service or by writing to the registered office of Côté Bougie Marrakech.

Your Personal Data is collected, for example, when you enter it into the designated forms on the Site or when creating your customer account, when placing an order on the Site, during your interactions with Customer Service, and more generally during your browsing of our Site. 

This includes the following Personal Data:

• Information collected when creating your account such as your first name, last name, postal address, email, phone number, and your contact preferences regarding subscription to our newsletter;

• Information collected when creating your account on the Site such as your first name, last name, email address, password, your contact preferences regarding subscription to our newsletter, and your phone number;

• Information necessary for managing and tracking your orders such as your payment card details for processing transactions, your order history (for example purchase amount, product references ordered), your written or phone exchanges with our Customer Service;

• Information collected during your browsing on the Site such as your browsing history (for example the date, time of connection and/or navigation, pages visited), the type of device and browser, your location, browser language, internet service provider, and IP address.

1. Use of Personal Data:

We use your Personal Data for several reasons.

Our primary objective is, of course, to always satisfy you as a customer. To this end, we collect most of your Data in connection with your purchases, notably to deliver your orders and assist you in managing our relationship.

Furthermore, we may collect your Data when you give us your consent for purposes that will enhance your experience with our brand.

Finally, other Data is collected because it arises from a legitimate interest (for example, to allow you access to and use of our Site).

Below are further examples of the purposes for collecting Data:

Your purchase:

· Ensuring the delivery of your ordered products

· Managing customer relations and any claims you may have

· Handling requests related to exercising your rights regarding personal data

Your consent:

· Receiving our newsletters and personalized offers via any electronic communication service

· Enjoying a personalized browsing experience based on your purchase history and navigation on the Site

· Benefiting from our personalized advertising offers on third-party platforms

Our legitimate interest:

· Accessing and using the Site

· Analyzing and improving the quality and performance of services

· Monitoring Site usage and enhancing your experience

· Protecting our rights

· Managing transactions and combating fraud

· Developing statistics, segmentations, studies, and analyses to improve our understanding of our customers

· Sharing data within our brand for customer knowledge purposes

2. Your Rights Regarding the Use of Your Data:

In accordance with applicable data protection regulations, you have the following rights which you may exercise with us:

· Right of Access: You have the right to access the Personal Data we process about you;

· Right to Rectification: You have the right to request that we correct your Data if it is inaccurate or incomplete;

· Right to Erasure: You have the right to request that we delete your Data;

· Right to Object: You have the right to request to no longer receive communications from us by using our online forms or the unsubscribe links at the bottom of our emails;

· Right to Data Portability: You have the right to request the portability of your Data, if the conditions for exercising this right are met;

· Right to Information: You have the right to obtain information about how we process your Data.

To exercise your rights, you can send us an email by filling out the contact form with the subject “Personal Data” located on the Site’s contact page, or send a letter to the following address:
Côté Bougie Marrakech – LOT. 457 Q.I Sidi Ghanem, 43424 Marrakech, MOROCCO.

We may ask you to provide proof of identity. We commit to responding to you as soon as possible upon receipt of your request by our services.

If you no longer wish to receive our newsletters, you can click the unsubscribe link at the bottom of our emails or manage your newsletter preferences in your account, if you have one. 

Please note that we do not engage in telephone solicitation of our visitors or customers.

3. Recipients of Your Personal Data:

Your Data is primarily intended to be used by our services. It may also be shared with external recipients or our partners for the reasons described below. In all cases, recipients of your Data are selected by us based on their expertise in data security and confidentiality. We enter into contracts with these recipients to ensure a high level of security of their systems. These include our service providers responsible for optimizing our websites’ functioning, ensuring your transactions and payment security, our logistics providers (storage, preparation, and delivery of your products), our customer service, and our providers handling marketing or commercial studies.

Your Data may also be transferred to third parties, subject to your prior consent, for processing consistent with the purpose(s) for which your Data was collected or where we are legally required to do so, in the context of legal proceedings, or upon an imperative request from a public authority, or if we are involved in a merger, acquisition, or asset transfer.

4. Transfers of Your Personal Data Outside the European Union:

If Personal Data is transferred to a country outside the European Union, we commit to taking the necessary technical and organizational measures to ensure an adequate level of security for your Data as if it had remained within the European Union.

We require these Data recipients to implement measures to guarantee the same level of protection as required by European data protection regulations, for example by using the European Commission’s standard contractual clauses or binding corporate rules.

5. Security and Confidentiality of Your Personal Data:

We implement technical and organizational measures to ensure the security, integrity, authenticity, and confidentiality of Personal Data. We ensure that our partners maintain a level of protection similar to ours regarding your Personal Data. We also ensure that your transactions are secure by implementing appropriate measures and anti-fraud protections.

6. Retention Period of Your Personal Data:

We retain your Personal Data only for the time strictly necessary to fulfill the purposes for which it was collected. Thus, we retain:

· Your Personal Data, except for your banking data which is collected and processed by our payment service providers, for 3 years from the date of the last interaction between us (i.e., your last purchase, last contact (call, email, chat or social media) with our customer service, opening of our newsletter, or if none of these, the date of creation of the customer profile);

· Connection logs, which are collected with your consent through cookies and other trackers used as part of the service, for a period not exceeding thirteen months. For more details, please refer to the "Cookie Policy."

Your banking data is retained by our payment partners. When making online purchases, you will need to enter your banking details in the designated fields. If you agree, and to facilitate your payments, you may choose to have our payment provider securely store your banking data for use in future purchases. You can then check the box “Save your payment data” at the time of payment for your order. At any time, you can request the deletion of the stored card by accessing your account under “My payment options” or by contacting us via our contact form.

Once your Data is deleted from our database, some of your Data may be retained in archived form with restricted access strictly limited to fulfilling our legal, accounting, and tax obligations, as well as managing any claims or warranty requests within the applicable limitation periods. Once your Personal Data is no longer needed for the stated purposes or for archiving to meet legal obligations or limitation requirements, your Data will be irreversibly anonymized.

At any time, you may request the deletion of all or part of your Data, object to its processing, or request its restriction, in accordance with the above article. In case of a deletion request, your Data will be deleted from our database and retained in archived form as described above.